The Increased Marketability of Women's Soccer
The Increased Marketability of Women’s Soccer And how the USWNT made it happen in America Image depicts young United States Women’s Soccer fans holding signs cheering on the team and specific players following the USWNT’s World Cup win. Introduction Obsessive, hyper-competitive, prideful, loud. These are just a few adjectives that describe Americans, especially when it comes to international competition of any type. Boasting the strongest or fastest athletes, the most technical players, the greatest coaching methods; the United States has long been proud of the men’s soccer teams that are sent to perform on the international stage. However, women’s soccer has a much more recent history. Women’s soccer has only been permitted at the highest level of international competition—namely the World Cup and the Olympics–since 1991 and 1996 respectively. Despite the practically cult-like fanaticism of soccer (futbol) fans world-wide, the United States has not been nearly so quick on ...